A macro representation of the raw material Surlyn®, in its typical sphere configuration before any industrial transformation, is the guideline to understand the whole project developed for the presentation of the company during Luxepack.
Surlyn ® becomes the undisputed protagonist of the spaces thanks to the round archetypal shape that overhangs the spaces, turns into a display for samples, draws accessories and decorations and translates into a strong impact graphic pattern that characterizes the brand identity of the event.